Star Distributing Implements Solid Route Accounting - Enterprise Edition from Solid Innovation to Automate Accounting and Sales Force Operations

Leading distributor integrates back-office accounting with wireless invoicing and inventory control system

Prince Albert, Canada - March 1, 2005 – Solid Innovation®, Inc., a leading provider of wireless order entry, sales force automation, and integrated back-office accounting solutions to the Direct Store Delivery (DSD) and wholesale distribution industry, today announced that Star Distributing, a wholesale distribution company servicing convenience stores throughout Wisconsin, Illinois, Indiana, Missouri, Iowa, and upper Michigan, has implemented Solid Route Accounting™ - Enterprise Edition to automate its sales force operations. Star Distributing is using Solid Route Accounting - Enterprise Edition to integrate its back-office accounting functions with its mobile sales force to speed route sales, improve customer service, and eliminate time-consuming, manual billing processes.

Bradley Son, owner, Star Distributing, said, "As a rapidly growing wholesale distribution company, we found our existing mobile system to be limited in capability. We went looking for a proven route accounting solution that would enable us to speed route sales, improve customer service, integrate accounting operations, and win new business at the same time. Solid Route Accounting - Enterprise Edition is that system. Not only is it proven and reliable, it also allows us to eliminate redundant, manual processes while enabling us to improve our customer service."

Solid Innovation CEO, Craig Fisher, said, "We are pleased to have been selected by Star Distributing to upgrade to our system to meet their accounting and wireless DSD needs and welcome the opportunity to help them compete more effectively and continue to win new business. Star Distributing continues to distinguish itself within the wholesale distribution industry by successfully leveraging technology to gain a competitive advantage." Fisher continued, "Effectively integrating the back-office and mobile sales force through automation is a necessity for any sized distributor looking for proven strategies to realize cost savings and grow more profitably."

Solid Route Accounting - Enterprise Edition is a fully integrated route automation system that includes wireless route invoicing, mobile inventory control, business accounting and management reporting systems. With Solid Route Accounting - Enterprise Edition, Star Distributing manages all accounting and inventory transactions on-the-road, seamlessly integrating with their accounting system via simple push-button synchronization. By implementing Solid Route Accounting - Enterprise Edition, Star Distributing will:

  • Increase business with its' existing staff.
  • Move route sales staff through customer sites much faster.
  • Improve back-office productivity and customer service.
  • Reduce billing errors.
  • Enhance customer service throughout.

About Star Distributing
Star Distributing was founded in 1986 as a sunglass distributor. Over the past four years, Star Distributing has doubled in size and now services over 1,100 Convenience Stores, Truck Stops and Travel Centers throughout Wisconsin, Illinois, Indiana, Missouri, Iowa, and the Upper Peninsula of Michigan. Star Distributing provides its customers with a variety of name brand and licensed products including Panama Jack, Zippo, BIC, Duracell, Fuji, NASCAR and NFL. Star Distributing introduced 1,187 new products in 2004 and now services over 20 different product categories. With profit margins being squeezed at the pump and labor issues that continue to plague the retail industry, Star Distributing has emerged as an important partner in our customer's business. For more information, please contact Star Distributing at (920) 485-2531.

About Solid Innovation, Inc.
Solid Innovation, Inc., is a leading provider of wireless order entry, DSD route accounting, sales force automation, and integrated back-office solutions for the distribution industry, including candy, tobacco, food service, convenience store supply, and others. Since 1986, Solid Innovation has combined its industry and product expertise to innovate and deliver high-quality DSD route accounting solutions. In 1999, Solid Innovation introduced Solid Route Accounting - Enterprise Edition, its 3rd generation mobile and office business system, specifically designed to speed route sales staff through its workday while providing accurate pricing, transaction, accounting, and inventory control. In 2002, Solid Innovation made Solid Route Accounting™ - Integration Edition available for integration to other accounting systems. For more information, visit or call (888) 667-3769.

Solid Innovation® - Solid Innovation and all related product and service names are trademarks or registered trademarks of Solid Innovation Technologies, Inc. All rights reserved.

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