When asked about the reasons for the name change, company CEO, S. Craig Fisher, indicated several reasons. "We believe Solid Innovation is a direct reflection of the cornerstones of our business philosophies:
The drive to create innovative business solutions that meet the needs of our DSD route accounting clients.
Our emphasis on sound business practice to ensure product strength and company longevity.
"In essence, Solid Innovation is an expression of the very core of our company, of the way we do business, and of the strategy we'll use to grow in the industry."
In undertaking this transition, Solid Innovation has done much more than change its name. They've re-affirmed the company's commitment to becoming the benchmark for the DSD route accounting industry. They've also re-affirmed their commitment to providing the highest standard of products and services to clients.
Mr. Fisher also noted, "Just as we work to re-vitalize our clients' businesses, the move to Solid Innovation reflects a re-energized company. We have a renewed commitment to our products and our clients. We will continue to sell and support the products that have driven our success to date, and our desire to be in tune with our customers'; needs is as strong as ever."